Thursday, May 3, 2012

Gottesdienst Endorses LCMS Logo

The inter-web has somehow conspired to use our technical incompetence against us. So the post is gone, but the comments remain.

Here is the gist of the original: Gottesdienst loves the new Marian emphasis of the LC-MS as shown above in the non-crossing cross. Finally, the synod is coming our way, de-emphasing the death of the Christ (for how could that thing above be an instrument of death or sacrifice?) while promoting the co-redremptrix, and spending money wisely.

But inquiring minds want to know, if the old burgundy was based upon Ralph Bohlman's living room and his wife's favorite color, from whence cometh this Marian hue?


  1. I think I'm about to be raptured . . .

  2. And here I thought that LCMS had a thing for the band Petra. They started with a shade of red on the first verse and have now moved on to the second:

    Blue is the color of a heart so cold
    That will not bend when the story's told
    Of the love of God for a sinful race
    Of the blood that flowed down Jesus face
    That gave us life, that can make us grow
    That can keep our hearts from growing cold.
    ("The Coloring Song," 1981)

    Let the meetings begin for the future move to gold.

  3. Is the title supposed to be "endorses" or "endures"?

    Pr. Tim Winterstein

  4. there fixed it for you...

    "...if BOTH the old burgundy and the NEW BLUE were based upon Ralph KRAMDEN'S living room..."

  5. A description of both the burgundy and the blue symbol. Six plastic or a maleable metal paddles like you might use to stir a can of paint. They are divided 3 and 3 and each set is bent in a particular way so that each set of 3 padddles lines up and all bent the same way. They all make the letter "L", though turned in different directions. The paddles are of different widths, widest in front, thinest in back and the color goes from deep in the foreground and light in the background. The two sets of 3 bent paddles are moved together, though not touching, and turned so that the bend is centered to all the image. The visual effect is a set of 3 crosses, one imposed upon the other, until you look closer and see it's just a trick of the eye that makes them look like crosses. Some paddle corners have been rounded off.
    Excellent example of minimalist symbolism. The apparent cross image made by the bent paddles leads me to think this is a symbol used by Christians. It is so minimal, it could be used by any Christians. As a brand logo, it does work to clearly distinguish something christian. As a branding logo it works eventhough the only message in it is "bent paddles that are almost crossed." The almost crossing is a massage of ambivalance about the cross symbol. I'd expect a church with this kind of symbol would be ambivalent about a lot of things and symbols that aren't what they seem. Folks, that's a true fit for the LC-MS as it is.


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