It was bound to happen - online churches. If your church devalues the sacrament (either in theology or frequency), eliminates liturgical response, and imitates pop culture music forms designed to entertain: why go to a "brick and mortar" church at all?
We've had this around for a while with the televangelists - but the interaction that the internet allows goes a long way in responding to the only set of objections available to American Evangelicals to counter the phenomenon.
How long before a Lutheran congregation heavily influenced by American Evangelicalism goes this route to reach the lost? There are already "satellite" sites that broadcast a sermon from one location to another....