I give you the opening paragraph from an article lauding the new contemporary worship services (as well as Lutheran services) at Concordia - Seward. This is from the current issue of Seward's alumni magazine.
"Put down your books and pray awhile. On Tuesday and Thursday evenings students can take part in Evening Prayer, a 20-minute gathering that uses liturgies from the non-divine services of the Lutheran Service Book as its foundation."
Whatever the mild criticisms LSB has encountered from the traditionalist camp, I don't think anyone has ever called them "non-divine."
You see: folks don't even know the terms. They don't know how to talk about the liturgical heritage we all share. Prayer offices, the divine office, non-Eucharistic services - these are, evidently, foreign vocabulary items.
And did you catch "as its foundation"? I wonder what wood, hay, stubble is being built thereon.
The facing page begins: "The thumping backbeat of Christian rock music is what you'll hear when passing by Weller Hall on Wednesday evenings."
Passing by indeed!